Privacy Policy

1. Who We Are

Bake You Happy is a luxury artisan cake maker based in Chingford, London E4, operated by Paulina Cichocka. When we refer to "we", "us" or "our" in this policy, we mean Bake You Happy.

Contact: paulina@bakeyouhappy.co · 07514 660 451

2. What Data We Collect

We collect the following personal data when you interact with us:

• Contact details — name, email address, phone number, delivery address
• Order details — cake type, design preferences, event date, dietary requirements
• Payment information — processed securely via Stripe; we do not store your card details
• Communication records — messages sent via WhatsApp, email, or our website contact form
• Website usage data — IP address, browser type, pages visited, collected via cookies (see Section 6)

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your cake orders
• Communicate with you about your order, consultations and delivery
• Send you updates about our services (only with your consent)
• Improve our website and customer experience
• Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contractual necessity — to fulfil your cake order
• Legitimate interest — to improve our services and website
• Consent — for marketing communications and non-essential cookies
• Legal obligation — to comply with tax, food safety and trading regulations

5. Who We Share Your Data With

We do not sell your personal data to third parties. We may share data with:

• Stripe — for secure payment processing
• WhatsApp (Meta) — when you contact us via WhatsApp
• Google — for website analytics (anonymised)
• Vercel — our website hosting provider
• Delivery couriers — your name and delivery address only, when applicable

6. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device.

Essential Cookies

Required for the website to function properly. These cannot be disabled.

Analytics Cookies

Help us understand how visitors use our website (e.g. Google Analytics). These are only set with your consent.

Managing Cookies

When you first visit our site, you will be asked to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by adjusting your browser settings.

7. Data Retention

We retain your personal data for as long as necessary to fulfil orders and comply with legal obligations:

• Order records — 6 years (HMRC requirement)
• Marketing contacts — until you unsubscribe
• Website analytics — 26 months (anonymised)

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict processing of your data
• Port your data to another provider
• Object to processing
• Withdraw consent at any time

To exercise any of these rights, contact us at paulina@bakeyouhappy.co. We will respond within 30 days.

9. Data Security

We take the security of your data seriously. Our website uses SSL encryption, payments are processed via PCI-compliant Stripe, and we limit access to personal data to authorised personnel only.

10. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).